When producing your business website hiring graphic designers who specialise in print design, is one of the costliest mistakes a business can make. Numerous print designers believe that if they can learn HTML, they can quickly move their “vision” from the printed page to a website, hence having a unique advantage in creating for the web.
Print style specialists tend to make one profound mistake: using print designs and print marketing techniques to market a website.
The fact is that any successful website design requires far more than a print designer who’s discovered HTML. It needs a new paradigm of considering style itself– what we call “Achieving the Web Design Mind.” While there are many examples that can be made with this, here’s a summary of how a print designer and a web design specialist vary in their techniques to putting together a website.
The Print Design Mind makes the art the top priority. Print designers tend to correspond a site’s worth with how stylistic it looks or the number of unique design includes it has– animations, sounds, frames, unique plug-ins, etc. Print designers rely on WYSIWYG programs (like WIX) to mimic the initial print pieces to the web as carefully as possible. Little factor to consider is provided to the software and hardware variations and limitations of their audience. Visitors, search engines and directories are all anticipated conform to the print designer’s personal whim. The Print Design Mind thinks, “Look how great I am.”
The Web Design Mind
The Web Design Mind makes the material the priority. Efficient web website design is committed to getting individuals the info they want in an easy method, rather than trying to sidetrack them with cool effects. Web sites created by the Web Design Mind don’t rely on anything extraneous (e.g., special plug-ins) to get the message throughout.
For a print designer to accomplish the Web Design Mind, they must UNLEARN a number of the important things print design has taught them about how to reach a target audience. We advise beginning with training from a professional web designer, or a minimum of hiring a professional web designer to create template pages for your website.
Due to the fact that when you get to the heart of it, the web is actually not about art. Website Design is about supplying info and earning money. All of the artwork on a website ought to be tailored toward supplying info about a product and/or service, and it needs to assist your website’s visitors to discover the very information they are looking for as quickly and as easily as possible. The most effective web sites might not look all that visually stunning for an artist’s portfolio, but it is not a web site designer’s job to develop a stunning portfolio. It is a website designer’s job to develop an effective web site style for your target audience.
While there are lots of examples that can be made with this, here’s a summary of how a print designer and a web design expert differ in their approaches to putting together a web site.
Web sites created by the Web Design Mind don’t rely on anything extraneous (e.g., special plug-ins) to get the message across. The most effective web websites may not look all that aesthetically spectacular for an artist’s portfolio, however, it is not a web site designer’s job to produce a stunning portfolio. It is a website designer’s task to produce an effective web design for your target audience.
Learn how Line & Tone partner with businesses to design & develop strategically designer websites that get results. https://lineandtone.com/web-development-nj/