Local SEO NJ
Increase website traffic.
Being on the first page of search engines ensure potential visitors/customers will find your business.
With a properly optimized website, you will be placed directly in front of those looking for you exact products or services.
Grow brand awareness
With a prominent online presence, your reach is greatly expanded. Allowing potential customer to discover your business.
Why you need SEO
If you are doing business online the Search engine optimization is an absolute must.it has revolutionized marketing.
571 websites are created every minute world wide and most of these websites do not reach the majority of their target audience. The reason for this is because they are not optimized for search engines. With the internet growing at this rate it is important that every business and organization use SEO to stay a step ahead of their competitors and increase their visibility and accessibility to its target audience.
What Is SEO / Search Engine Optimization
SEO or Search Engine Optimization is the method of structuring web pages or digital property through the implementation of certain techniques to appear higher or ranking higher in Search engine result pages commonly referred to as SERPs. There are two main categories of effective SEO (Search Engine Optimization), On Page SEO and Off Page SEO.
On page SEO is huge! It refers to the techniques used directly on your web page hence the name.We’re sure you’ve heard terms like Keywords, Meta Tags, Site Speed, internal Links and out Bound Links all of these terms relate to on-page SEO. The overall structure of your web pages and website is what Search Engines look at first when determining how to place your site on the search engine result pages. Strong On page is the foundation for higher placement in the Seach Engine Result Pages (SERPs).
Off-Page SEO refers to all the activities you can perform outside of your website. Think of it as off Page site Promotion.
Many people believe that Off-page SEO is all about Links. While it is true that links are an important factor in the category of SEO. There are many other factors that are extremely important as well. Some of the more common and well known aspects of Off-page SEO are Social Media Networking / Social Sharing, Social Bookmarking, Blogging and of course Link building. A major factor Google, Bing and Yahoo consider is the way in which other interact and view your website. Strong Off-Page SEO signals to search engines that your website or web pages are worth promoting Higher in rankings.
Gather an account of where your business or organization is in relationship to where you envision it and how it stacks up against your competitors on the internet. Establishing what you want to achieve with our SEO services is the first step. Whether it’s general marketing, sales leads, product promotion or information delivery, we establish a set goal and then begin charting a course for success.
Our approach to Seach Engine Optimization is similar to website design and web development.
1. Analysis and Audit
Understanding a businesses current standing on the internet is a necessity in charting a path forward. Extensive Keyword research and competitive analysis is done to identify what Keywords and Key phases will be used in the campaign for maximum impact.
Once we set a goal we develop a monthly package of SEO services that would best serve to get your website to page one of the search engine results pages (SERPs) based on the information from the audit.
Minor changes and restructuring the website’s code and content based on the on-page strategy. Link building and guest posting opportunities are identified, scheduled content releases and Press release, social media post etc.
4. Results Report
A detailed report is provided to our clients each month with there current website SERPs rankings. It typically takes a minimum of 3 months to see any significant movement of a website to page one.
Any good SEO service begins with a website audit. This will help us determine the areas where your website is performing well and what areas need to focus on and strengthen.
Local Google Business Page Optimization
• Make your business easier to find in your local community or larger service area.
• When potential customers are in need of your services google maps can put you in the forefront with your website address and phone number on screen when views are ready to take action.
• Relevant and safe backlinks signal to search engines what your business is about and catapults your rankings.
• Article on websites or blogs with Domain authority and relevance provide important backlinks that greatly improve a websites ranking in the SERPs.
Video SEO Service
• Video has become more important on the internet. Youtube is the second largest search engine after Google. A professionally optimized video can do wonders for sales leads and Branding. LEARN MORE
•Strategic Keyword implementation and density. Properly structured Page Titles and Tags, and optimized media and content are at the foundation of any successful SEO Strategy.
Social Media / Social Sharing
• Social Media and Social Media Marketing are great tools for driving potential customers and clients to your business and strengthen a brand. LEARN MORE
A Press Release is a very powerful tool in announcing new products or services, improving brand image which leads to interest. Increasing your Brands visibility across multiple news outlets.
Blogging and fresh content have been one of the most impactful assets to any Brands internet presence. Signalling to search engines and potential customers and followers that you are an industry authority.
Every SEO Campaign in customized specifically for each website or digital property (Facebook, Yelp Page, etc.) As they all have different needs. After an audit and initial meeting a package is developed and a price set. Line & Tone offers ala carte SEO services as well as SEO Package.